Why Tea Deserves Better
For too long, tea in the UK has meant cheap, dusty bags – designed for speed, not taste. As a tea-not-coffee drinker, our founder Emilie wanted more. So in 2012, she bought an old Citroën van, crowdfunded its conversion into a mobile tea bar, and started brewing proper, loose-leaf tea at events and markets around London.
What began in a van has grown into a business on a mission: to show just how good tea can be, when it’s done properly. That means better leaves, sourced with care from producers that align with our values, then brewed properly for maximum flavour. 12 years on, that mission remains the same and Good & Proper is now the proud supplier to the UK’s best cafes, restaurants, hotels and more, as well as to a loyal community of tea drinkers at home.
Our Teas
We work hard to source the best-tasting, whole-leaf teas, from producers around the world that align with our values. From Assam to Matcha, Earl Grey to Darjeeling, every batch is carefully selected by our founder, Emilie. And if it isn’t a cup of tea worth talking about, it doesn’t make the cut.
