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ABOUT good & proper tea

A pot of tea with a metal spoon, fruit preserve and brown cup surrounding it on a table

Good & Proper Tea is a speciality tea supplier based in London, offering a wide variety of premium quality, award-winning loose leaf teas, tea bags and tea accessories available to buy online.

Whether you’re loyal to a traditional breakfast brew or want to experience something new, our mission is to show the world how good tea can be, when it’s done right. All of our teas are responsibly sourced from around the world, with our team always looking for something special. We then focus on the brewing to ensure every cup tastes just as it should.

Our full range is available to order online, with free, fully tracked delivery on orders over £25.

We also provide a comprehensive wholesale service for establishments, such as cafes and restaurants, who want to give their customers the best possible tea experience. Our wholesale partners benefit from training and support from our team, as well as quick, reliable delivery of our award-winning products. To find out more about partnering with us, head to our Wholesale page here.

FINALLY, A GOOD AND PROPER CUPPA

“An imported culture of skinny lattes and frappucinos-to-go has meant coffee has dominated our high streets for over a decade. And yet, though tea remains the nation’s favourite hot drink, the quality on offer is more often than not distinctly average. That’s what I wanted to change, by offering fellow tea-drinkers the same quality experience that my coffee-junkie friends currently enjoy."

how it all started

Having bored her friends for years about the poor quality of tea in London, our founder Emilie finally decided to do something about it. With plans to convert a 1974 Citroën-H van into a mobile tea bar, she took the idea to crowdfunding platform Kickstarter & 372 backers made that dream come true. Each of their names are still displayed proudly on the back window of that van, which the backers affectionately christened ‘Watson’. The first cup of tea was brewed in Shoreditch on the 3rd December 2012. Many years later and thanks to the support of our many wonderful customers, friends, partners and suppliers, Good & Proper Tea has grown to an online store, a fast-growing network of cafe and restaurant partners – and of course the van too lives on.

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