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Our Climate Commitment

Today is World Earth Day, and while the climate crisis is a year-round effort that needs to be firmly at the top of the agenda every day, it does nonetheless feel like a good opportunity to share where we are as a business in our own climate action journey. We are very excited as a team to finally be in a position to move from ambition to action, and are therefore looking forward to sharing our climate commitments as they develop, as well as how they fit into our wider sustainability strategy. 

The truth is that, like many other businesses, navigating our way through the pandemic - the effect it had on the team personally, as well as on our hundreds of hospitality customers in particular - has been the overriding priority for the last two years. Beyond rolling with the many twists and turns that Covid-19 presented us all with, our slimmed down team were forced to focus on the basics - continuing to source and share great tea at a time when our customers needed to keep drinking it, and our suppliers around the world needed to keep selling it. Two years on we can now see that not only were we lucky enough to ride it out, but we have also emerged a significantly stronger business, having used that single-minded focus as a way to remove all other distractions and strengthen our core offering. We also used that time to continue plotting our (still big) plans for the future. With stability finally returning for us and our customers, we as a team therefore feel incredibly fortunate to finally have the opportunity to realise those plans and are more energised than ever to get started. First up? Sustainability. 

It is fair to say it took some time to demystify that mammoth and often catch-all term ‘Sustainability’, particularly when there is so much green-washing and misinformation to get past. However, we have now spent a lot of time understanding where we at Good & Proper can have a real impact and are very excited to have got going.

First we set about drafting our Sustainability Roadmap, available here. It is short and sweet at this stage, and although much of the work is yet to come, it is a starting point, with next steps and deadlines to commit to that we hope will help us forge our path ahead. The first priority within that Roadmap is, as it rightly should be, our ‘Climate Commitment’. Although we are still small, SMEs together make up 90% of the business population and therefore can and must be a force for change. We therefore take very seriously our responsibility to start formalising our actions and investing in the planet NOW.

What are we already doing for the environment?

The environment is something we have prioritised since day dot, so we are already doing a lot right when it comes to considering the planet in our everyday actions. However, we have now formalised those activities in our newly published Environmental Policy. This document outlines the processes and initiatives we have put in place to reduce our Environmental impact, from reducing energy usage and waste to responsible sourcing. This Policy will be reviewed on an annual basis. 

How will we go further?

Beyond these activities, we are also passionate about demonstrating climate leadership in the way we do things. After all the greatest power we have as a small business is to help others, customers and suppliers alike, understand the severity of the climate crisis we are facing, as well as how they too can take action. With that in mind, we wanted to push ourselves further, so the actions outlined in our Climate Commitment go beyond that, to include more holistic goals as a business.

Our Climate Commitment

Through the SME Climate Hub we have now joined thousands of businesses working to tackle climate change, having made the following commitment:

Recognising that climate change poses a threat to the economy, nature and society-at-large, our company commits to take action immediately in order to:
1. Halve our greenhouse gas emissions before 2030
2. Achieve net zero emissions before 2050
3. Disclose our progress on a yearly basis
In doing so, we are proud to be recognised by the United Nations Race to Zero campaign, and join governments, businesses, cities, regions, and universities around the world with the same mission.


While this commitment only requires us to focus on reducing Scope 1 & 2 emissions, we recognise that our Scope 3 emissions, most notably our supply chain (e.g getting the tea from the farms who produce it to your cup at home), is a material part of our footprint, and we therefore plan to go further and include this in our plans too. 

Our next steps towards this commitment are: 

  • Measuring our Scope 1, 2 and 3 emissions, including our entire value chain, to establish our Baseline Carbon Footprint
  • Identifying hot spots and setting our reduction strategy 
  • Setting our goals and milestones to get us to Net Zero 
  • Reporting our progress against those goals on an annual basis

We are delighted to be partnering with the team at Minimum.Eco on this project, who shared our desire for a comprehensive approach and who, thanks to a combination of deep tech and hands-on Sustainability expertise, will use 100% GHG Protocol compliant methodologies to help us track every kilogram of carbon throughout our business. 

The project is now underway and we very much looking forward to sharing our progress with you all in the months to come, with a view to publishing our first Impact Report in August, in line with the end of our Financial Year on 31st July. 

Follow along with all of our Sustainability efforts here. 



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