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A Cup of Tea with Founders of Dig Club

There are few better cups of tea than those enjoyed sitting in the garden - whether that solo morning cup before the day gets going or a tea-time brew with a slice of cake and friends. While plenty of us spent one too many lockdowns with nothing more than an open window for fresh air, even those lucky enough to have some outdoor space inevitably spent that time wishing it looked a little more...loved. Looking after your garden, even a small one, can be an intimidating prospect and if it's your first then it can be hard to know where to start. Well worry no more - our green-fingered friends at Dig Club have been working hard to make it easier than ever to turn our tired patches of green into professionally-designed, beautiful gardens - all at the click of a button.

We sat down with founders Henry and Ed to hear more about what inspired them to start the business and how they plan to help us rediscover the pleasure of gardening...

Tell us, what inspired you to set up Dig?

We came up with the idea for Dig in one of the numerous lock-downs when we saw how many more people were getting into gardening having spent more time at home. Whilst this in itself was great, we felt that there were (and are) a few barriers in people's way within the gardening category - a traditional retail experience, complex terminology, an assumption of knowledge and numerous others! So we started Dig as a digital business to make it easier for people to create a beautiful outdoor space and fall in love with plants and gardening. Think Hello Fresh for gardens!

What do you love most about being in the garden? 

Nothing beats getting your hands dirty and planting stuff - it's surprisingly therapeutic and a great family activity too.  

What are your top tips to those of us with tiny London gardens - how can we bring them to life?

Even a tiny space can be transformed with some planning and smart plant choices. A key tip is to get a variety of plant shapes and sizes that will make the space feel bigger, not just lots of small ones which will only emphasise the (small) size of the space. Think vertically too - climbers can make such a difference when trained against walls or fences in creating a green 'wall' and something of a sanctuary for you. And have fun with colour - don't think it all has to be greens and more greens!

You're currently running Dig around your day jobs - what does a regular work day look like at the moment wearing those two hats?!

Quite a lot of juggling! We're lucky that we have great support from our teams in our day jobs and we do try to keep the two roles as separate as we can. But a regular day can range from focusing on the brand and marketing, to business strategy, to finalising client designs and placing orders with plant nurseries. Not forgetting delivering all the plants to our customers too! Each day brings fresh challenges but that's actually very energising. 

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Running a small business isn't easy. Biggest learning so far?

It's fair to say we are learning everyday! Perhaps a key learning has been knowing where to place your attention and what to prioritise - there's so many things to think about that it's easy to get swept up in it all and lose your focus. Also knowing when to say 'Yes' and when to say 'No'... not as easy as it sounds!

It's a sunny day, it's 5 o'clock and you're in the garden, cup of tea in hand. What's in your mug?

For Henry, it's a soothing Peppermint tea. For Ed, the classic English Breakfast tea.

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