Our Story


Who we are

Good & Proper Tea are passionate brewers, blenders, curators, traders and, perhaps most importantly, drinkers of loose leaf tea. We work hard to find, taste and select teas from farms and co-operatives around the world, always looking for something special that will stand up on its own without blending or flavouring. We started brewing and serving tea on a rainy London kerb from a 1974 Citroen H van. Now, over 4 years later and thanks to the support of our many wonderful customers, friends, partners and suppliers, Good & Proper Tea has grown to a flagship Tea Bar, an online store, a growing network of cafe and restaurant partners - and of course the van. All are driven by a determination to deliver good and proper cups of tea.


How it all started

Having bored her friends for years about wanting to bring better cups of tea to London, Emilie, G&P's founder, finally decided to do something about it. With a plan to convert a 1974 Citroën-H van into a mobile tea bar, she took the idea to crowdfunding platform Kickstarter, where 372 backers, each of whom pledged anywhere between £1 to £1000, made that dream come true. Each of their names are still displayed proudly on the back window of the van, which the backers also affectionately christened 'Watson'. The first cup of tea was brewed in Shoreditch, London on 3rd December 2012. Find out more about the project here.

After taking Watson to events & festivals across the UK, sharing our tea & attracting global press coverage as we went, we eventually decided it was time to find somewhere to call home. Following a second successful crowdfunding campaign in 2014, this time on Crowdcube, we opened our first Tea Bar in Clerkenwell, as well as a year-long kiosk in Old Street.

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An imported culture of skinny lattes and frappucinos-to-go has
meant coffee has dominated our high streets for over a decade.
And yet, though tea has remained the nation’s favourite hot
drink, the quality on offer when we are out and about is more
often than not distinctly average. That’s what I wanted to
change, by offering fellow tea-drinkers the same quality
experience that my coffee-junkie friends currently enjoy. A Good
& Proper cup of tea….finally.
— Emilie, Founder.