What we do


We want to show you how good tea can be, when it’s done right.

That means:

  • Sourcing the best possible, whole leaf teas from around the world.

  • Custom brewing each of them to bring out the best possible flavour in every cup

  • Helping you do the same to ensure every cup of tea tastes just as it should.

We call this way of doing things Good & Proper.  

You can try any of our teas at our flagship London Tea Bar, or we can deliver direct to your door, along with tips on how best to brew them at home. Browse our full range here.


How it all started

Having bored her friends for years about wanting to bring better cups of tea to London, our founder Emilie finally decided to do something about it. With plans to convert a 1974 Citroën-H van into a mobile tea bar, she took the idea to crowdfunding platform Kickstarter, 372 backers made that dream come true. Each of their names are still displayed proudly on the back window of that van, which the backers also affectionately christened ‘Watson’. The first cup of tea was brewed in Shoreditch on the 3rd December 2012. Many years later and thanks to the support of our many wonderful customers, friends, partners and suppliers, Good & Proper Tea has grown to a flagship Tea Bar, an online store, a growing network of cafe and restaurant partners – and of course the van too lives on.

Watson, our tea van

Watson, our tea van

An imported culture of skinny lattes and frappucinos-to-go has
meant coffee has dominated our high streets for over a decade.
And yet, though tea has remained the nation’s favourite hot
drink, the quality on offer when we are out and about is more
often than not distinctly average. That’s what I wanted to
change, by offering fellow tea-drinkers the same quality
experience that my coffee-junkie friends currently enjoy. A Good
& Proper cup of tea….finally.
— Emilie, founder.
Emilie, Good & Proper Tea's founder

Emilie, Good & Proper Tea's founder